BREAKAWAY MUSIC FESTIVAL
BREAKAWAY MUSIC FESTIVAL
Services
BRANDING WEBSITE STRATEGY
In 2024, the Breakaway Music Festival solidified its position as the nation’s largest touring music festival, drawing over 100,000 attendees. When Breakaway approached us to reimagine their visual brand identity and elevate their digital presence, we recognized the immense potential to shape the future of this iconic event. CB Ideas was thrilled to take on the challenge. Collaborating closely with Breakaway's visionary team, we embarked on a comprehensive branding journey. The goal? To craft a distinctive visual identity and cohesive brand strategy that not only set Breakaway apart from its competitors but also reinforced its legacy and brand awareness in the minds of festival-goers across the nation.
The Challenge
Rebranding an iconic music festival like Breakaway Music Festival challenged us to honor its established legacy while pushing creative boundaries to deliver a fresh, modern identity that resonates with both loyal attendees and new audiences.
Understanding the Audience
In rebranding Breakaway Music Festival and undertaking a full website redesign, we prioritized a comprehensive understanding of their storied history, diverse and passionate audience, and the key brands they regularly partner with.
By immersing ourselves in these critical aspects, we were able to craft a brand identity and digital experience that not only honored Breakaway's legacy but also resonated deeply with their community. This approach ensured that the festival's new look and feel would captivate both long-time attendees and newcomers alike, while also strengthening the festival's relationships with its valued brand partners.
OUR ROLE
Creative
Art Direction
Visual Design
Design Guidelines
Creative Direction
Activation
Custom Web Design + Development (Webflow)
Ticket Integration
Brand Guide Integration
10+ Pitch Decks For Sales Team